INTERNATIONAL JOURNAL OF INNOVATIONS IN APPLIED SCIENCES & ENGINEERING

International Peer Reviewed (Refereed), Open Access Research Journal

(By Aryavart International University, India)

E-ISSN:2454-9258 | P-ISSN:2454-809X | Estd Year: 2015

Impact Factor(2021): 5.246 | Impact Factor(2022): 5.605

ABSTRACT


ATTEMPTING AN IN-DEPTH ANALYSIS OF SMARTPHONE USER DEMOGRAPHICS TO DEVELOP THE EMPLOYABILITY OF AN ANALYTICS MODEL IN PREDICTING USER BEHAVIOUR

Rashmi Panchal

Vol. 4, Jan-Dec 2018

Page Number: 171 - 179

Abstract:

Development of science and technology is enormously blistering. Nowadays, smartphones such as iPhone, Blackberry, Samsung Galaxy, HTC, and of course Nokia series etc are most demanded items in the world. There is an example of smartphone popularity. “In the December quarter, 2011, Apple sold 37 million of the world's most popular smartphone, at a rate of 4.6 per second. This compares to the current global birth rate of about 4.2 births every second.” Not only smartphones are predicated, but also Tablets such as Samsung note, Blackberry tablet, Apple iPad (different generations), Intel tablet, etc. Through my research, I noticed the preference of tablet rather than Smartphone is increasing. According to Amazon CEO Jeff Bezos informed that “I found that Smartphone users are roughly 50% more likely than the average person to own a tablet across the US, UK, France, Germany, and Japan." October 2011.

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