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INTERNATIONAL JOURNAL OF INNOVATIONS IN APPLIED SCIENCES & ENGINEERINGInternational Peer Reviewed (Refereed), Open Access Research Journal (By Aryavart International University, India) E-ISSN:2454-9258 | P-ISSN:2454-809X | Estd Year: 2015 Impact Factor(2021): 5.246 | Impact Factor(2022): 5.605 |
Praveen Kumar Maroju
Vol. 8, Jan-Dec 2022
Page Number: 156 - 177
Abstract:
In the context of emerging markets, where human intervention and infrastructure concerns are prevalent, the adoption of artificial intelligence (AI) in banking services faces unique challenges. However, this paper aims to highlight the immense potential of AI in these markets, and propose strategies for leveraging AI in banking services to create personalized experiences, taking into account the specific challenges of these markets. This optimistic view is based on the understanding that AI can overcome the prevalent human intervention and infrastructure concerns, and revolutionize banking services in emerging markets.