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INTERNATIONAL JOURNAL OF INNOVATIONS IN APPLIED SCIENCES & ENGINEERINGInternational Peer Reviewed (Refereed), Open Access Research Journal (By Aryavart International University, India) E-ISSN:2454-9258 | P-ISSN:2454-809X | Estd Year: 2015 Impact Factor(2023): 5.941 | Impact Factor(2024): 6.230 |
Om Venkatesh Sharma
Vol. 8, Issue 1, Jan-Dec 2022
Page Number: 236 - 244
Abstract:
Digital connectivity in rural areas has unlocked opportunities for first-time internet earners to engage in online work. However, sustaining employment remains challenging. This paper compares two incentive schemes—crypto-token based mechanisms (including crypto lotteries) vs. traditional equity/grant models—for rural internet earners in Ghaziabad, UP, India. Drawing on behavioral economics—prospect theory, probability misperception, loss aversion—the study uses a randomized survey of 400 participants to assess effort (hours/week), retention, and risk attitude.
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