EMPLOYABILITY OF BIG DATA ANALYTICS ON THE E-COMMERCE PLATFORMS

Anoushka Gupta

Vol. 6, Issue 1, Jan-Dec 2020

Page Number: 128 - 132

Abstract:

This time of globalization has caused a great revolution in e-commerce everywhere. Indian economy is correspondingly becoming quicker with an online business. Numerous web-based business sites have arisen, and retailers are contriving plans to fulfil the needs of online customers; they are shattering down the purchaser conduct to give them a satisfiable shopping experience. The information traded during the internet-based exchanges, search history, and web-based media could greatly assist business supervisors in settling on client-driven choices. Since enormous information measures are being sold, Big Data Analytics impacts the eCommerce locales in uncovering bits of knowledge to foster explicit methodologies further to develop client internet shopping experience. This paper presents the impacts of BDA on clients' internet Shopping conduct to look at whether Indian eCommerce locales are fruitful with this

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